Where Legends Rise. Rivalries Ignite.

Colab is actively developing and managing impactful sports IPs that span multiple formats and audiences, combining competitive excellence with strong market appeal. Our flagship IPs include Northern Challengers in the Big Cricket League, Australian Champions in the World League of Legends, and Punjab De Sher in the Celebrity Cricket League. Each IP is designed with a unique identity, catering to distinct fanbases and market segments. Our IP-building approach focuses on creating value across all vertical’s competition structure, branding, talent development, community engagement, and commercial partnerships. By integrating sports, entertainment, and digital innovation, Colab ensures each property grows sustainably while contributing to the broader sports ecosystem. We don’t just build events we build legacies that engage fans, uplift athletes, and expand the reach of sport across geographies.